[luckylion]

> You need to feel it in your wallet, then you act, plain and simple.

In that case, we should make the price of power relative to your wealth, shouldn't we? I'm guessing you're an academic and work in tech or consulting, so you make two, three times the national average if you live in Germany. Trippling the price of power will barely register on your level, so you have little incentive to conserve energy. However, if we said that e.g. a kwh costs 1/15000 of your personal wealth, you'd have a lot of incentive, because even if you start the year as a billionaire, you'd be broke if you used 15000kwh.

I have a feeling that none of the -typically well-off- proponents of "we must make the people pay more so that they stop consuming" will be a fan of that.