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by rubayeet 1638 days ago
I am not sure Shopify belongs to the list. It didn’t exactly pivot, Tobi Lutke made a website with Rails to sell snowboards, and realized there is an untapped market for SaaS e-commerce product, so he generalized the framework powering the website.
4 comments

I find this to be one of the most interesting kinds of pivots - the original business idea wasn't good enough, but along the way they encountered problems with no good solution, and were savvy enough to go to market with that solution once they came up with it.
Well, does Toni still sell snowboards?
Same applies to Slack then
How’s that not a pivot?