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How do you think profiling is done? If a data aggregator can create a timeline of an individuals life, watching personality traits, social graphs, income, travel, routine, biometrics and health, stress and recreation, political affiliation, brand and taste preferences, savings, debt, credit, and social media influence traces, local, regional, and national cultural influences, and so on... that email archive is gold. You can then create predictive models that let you target products, politics, music, media, and so on. It's not about spying on individuals, it's about manipulating populations. It's about rent extraction and wealth consolidation using tools of influence that negate consent. It augments abuses by law enforcement, corrupting the principles by which democratic governments are supposed to operate by hiding tyranny behind EULAs and TOS and private sector proxies. Imagine a gpt-3 type model, except that instead of predicting text, it's designed to predict behaviors and psychological effects. That gives you a tool that's got a Darren Brown level of manipulation potential that you can scale. It's never going to be 100% accurate at the individual level, but you can target huge collections of individuals to modulate their lives through advertising and media sequencing. |