[marcosdumay]

If you go into the trouble of collecting it, it's reasonable to use as a KPI, as it carries useful information.

I imagine you are annoyed that they optimize for it. And yes, it's not reasonable to optimize for it. Why do people optimize every KPI?

[Talanes]

>Why do people optimize every KPI?

Because if it's not worth optimizing around, how key can it be?

[marcosdumay]

You can do a lot of things with a number that are not optimizing.

For example, you can satisfy it, you can alert on behavior, or you can use it as a control (but ok, maybe this one makes a two number KPI instead of two KPIs).