[chronotis]

My team also went through this at Microsoft, back around 2008-09. My team was firmly in the "this is bullshit" camp, but there were others who took it quite a bit more seriously. And then there were the "reds", which more often than not used it as defense/justification for their normal aggressive behaviors.

Everyone received little foam color blocks; we were supposed to put our primary and secondary on our desks so that whenever people dropped by they would know what kind of person you are. We received binders with dozens of pages telling us who we were, how we think, what we cared about, what our barriers are, and so on.

It reminded me a bit of market segmentation studies -- a passing fad used to describe in a moment the nature of a population, but something that loses value and relevance over time.