[eldruin]

Espressif (the makers of the hugely popular ESP32/ESP8266/... microcontrollers) hired an embedded Rust community member to work full time on Rust support for their chips: https://mabez.dev/blog/posts/esp-rust-espressif/

[stbtrax]

Does Espressif have large marketshare outside of hobbyists?

[keewee7]

The ESP chips are in pretty much all cheap Chinese-made IoT and Smart Home devices.