I'm not in the same situation. I don't gamble on services that are slight improvements - such things are never certain. Instead, I think I offer something genuinely new. So hopefully there's a chance to be had.
There is nothing particularly slight about moving from a paper office to digital. We even offered data entry of their inbound faxes, and a consumer facing website back end. This was new to them.
I'll put it more plainly--if you don't know if your market has money, and a real problem, there's a good chance you're wasting your time. They liked our service--just not not enough to justify the expenditure of money they didn't have.
I'll put it more plainly--if you don't know if your market has money, and a real problem, there's a good chance you're wasting your time. They liked our service--just not not enough to justify the expenditure of money they didn't have.
Best of luck, and I hope it all works out.