[samstave]

So its a social media twist on IRC?

Take the concept of IRC chatrooms and simply make a topic and chat around that topic (chat/share media)?

I see that you use "Starbucks" in the image on your site, the only thing that would be interesting is if the "starbucks" space were to be also visited by Starbucks who would post a QR code for free/discounts into that space. Go into the space, redeem the QR code from that vendor at starbucks.

Otherwise, I can think of absolutely ZERO reason why I, or anyone, would make a chat room about starbucks. Unless we were bitching about starbucks.

[jonchamberlin]

We've been described as a social IRC or an inverse Twitter.

Yes, sponsored spaces are where brands can have a real conversation with their fans. They would also be able to offer discounts, etc.

I love Starbucks. I love sharing my experiences and favorite beverages. I'd love to hear other people's stories or hear what other people are drinking the same time I am and talking to a real person from Starbucks would make my day.

Even the most insignificant item can have a following.

[samstave]

Well, just remember that not everyone shares that passion - but here would be a suggestion then.

Have content/category/context tabs in each space.

Lets say you have a space called "Starbucks" - you click into it and you can then swipe left and right into a different context/category/content area. Swipe left and get current QR coupons. Swipe right and get list of locations withing X miles of your current GPS - each location a different color line. Swipe again and get a chat line - the color of the user's text corresponds to the starbucks location they are chatting from/about. Swipe again and get anther panel - maybe the starbucks menu. etc...

Now take this concept with a consumer electronic and have panes as follows:

specs | coupons/sales/deals | ratings | chat | MFR contact info

You can make this such that if you have a list of things you have/want - you can track purchasing decisions and vendor contact.