[brendino]

What an incredible idea! This can become even more valuable if ifttt can open its platform to enable outside developers to create and distribute custom action blocks and triggers for end users (like an app store of ifttt triggers and action blocks).

Furthermore, I can see this transitioning into "phsyical" applications (think "The Internet of Things"). For example, OnStar can connect car sensors to send a text message when your car leaves your garage.