[chanc3e]

Have designed and built apps for several high profile brands.

When you are big enough: apple occasionally send an engineer to share upcoming features, or nudge you in a direction they are keen to promote (2018 it was all AR) and at this point someone in C-Suite has a human contact to smooth out App Store BS.

So OP is correct in that it’s about size/apple seeing you as an asset and not a problem - they want those shiny family friendly releases for advertising material.

I used to think the App Store governance was a good idea. I no longer do.