[ajmurmann]

But those are also the people who ruin it for everyone. Why not heavily optimize for the 90% good case via full automation and discourage time intensive behavior. I'm thinking either only taking online reservations or doing a 30% surcharge for walk-ins. The happy case should be that I book online, I get a parking spot location where the car is and a QR code I show on exit. Hertz Gold at SFO is like 80% there, yet the normal case remains having to walk to a desk. It seems in their interest to discourage going to the desk as much as possible.

[jackson1442]

Would be interesting if they offered a subscription service and/or loyalty tier that gives you "real" reservations. Call it "$BRAND Car Guarantee." That way, you know that the customers are committing to actually get their cars, and you can make a term of service that you don't miss N cars per T time (this would be displayed prominently - call it something friendly like "house rules").

Boom, everyone's happy. Your repeat customers are more likely to stay that way, and people will hear about this and _become_ repeat customers because that's what it incentivizes. You can keep prices cheap by overbooking your non-loyalty cars like you already do.

[llampx]

How would they upsell you on insurance and extras if you didn't have any interactions with a sales agent? Honest question.