[ARandomerDude]

This also involves driving an orange and white Home Depot billboard/truck and a decent probability that you just spent money buying things at Home Depot for which you now need a short term rental.

A traditional rental car has neither of those corporate advantages and therefore has the situation described above about cancellations.

[aldebran]

Their point is that the process can be smooth and fast. Not necessarily that people should rent from Home Depot.

[mbrameld]

And their point is that the process is smooth and fast because of the constraints that don't exist in the market at large.

[throwaway0a5e]

The process is just about the same for Uhaul and that has none of the "enable people to do more business with you" motive that the home depot rental truck does.