[larrywright]

I'm not sure I agree with that. Instapaper is very successful in spite of having a fairly basic design (I seem to recall Marco saying he had never used a designer). On that small of a form factor, I think usefulness trumps flashy any day.

If you're doing a game, or something graphics-rich, that would be a different story.

[jk8]

True that... It depends on the nature of the app and the audience.