[IcyClAyMptHe]

Fully with you on that one. The fact of the matter is that most "free" content is fast food style content - you eat it because it's designed to be addictive. Consumers may feel like they want it, but that's just because it's there, prodding you, calling out to you, autoplaying the next video out of "convenience". If it were to disappear tomorrow, I'd likely spend more time reading old books, practicing programming for my entertainment

There was a time when the likes of YouTube and blogging were just a hobby, not a job for pseudo marketers. Replacing paid "influencers" and "content creators" with plain hobbyists again would be a wonderful thing.