[endtwist]

Bullshit of the highest order. If your only goal is to get a "pretty website" when you hire a designer, not only will you hire the wrong person, but you lose the benefits a good designer can provide. But sure, go ahead and buy that $50 template.

Find someone with familiarity in building good UIs, designing a consistent brand for your product, and making absolutely sure that your product's message comes through clear as day.

[grannyg00se]

The post does not suggest avoiding designers completely. It is about timing. Of course this depends on the type of startup, but in many cases you can absolutely ignore brand message until you have some level of basic functionality and alpha testing done.

[martinkallstrom]

I put more faith in alpha testing based on a design without a single line of code written, than on code without a single thought put into the design.

[ori_b]

False dichotomy. Unless you're saying that a developer is by definition unable to think about design.

A developer might not do as good a job at it as someone who focused their career at it, but I would be surprised if developers couldn't put together something that was at least passable if they put a modicum of effort into it.

[martinkallstrom]

I didn't say a designated designer needed to do the thinking.

[mootothemax]

Find someone with familiarity in building good UIs

I'm inferring from your comment that one can't have basic knowledge of decent UI without being a designer. Surely a coder can have a good idea about how to lay out a decent interface without having the skills to actually do so? It's this missing skill that a theme gives them.

[chc]

A coder will generally have an idea about how to do so in the same way that a designer can understand how to architect and code a 900kloc enterprise app — it will be very superficial. In general, other people's jobs always look easy because you don't realize how much you actually suck at them.

[mootothemax]

In general, other people's jobs always look easy because you don't realize how much you actually suck at them.

That's an ironically sweeping statement to make. For example, are all UX specialists designers... or does it just seem easy to designers ;-)

[chc]

1. UX does not "just seem easy" to designers. Most are no good at it.

2. "Are all UX specialists designers?" depends entirely on how we define our terms. If we define UX as a design discipline (as is common, since it basically is), then yes, by definition. If we define it as something else, then no.

[nirvdrum]

I assume for the purposes of this discussion, design and usability have been melded into a single concept. However, sability principles are certainly something a developer can learn and scientifically derive. The SIGCHI proceedings are a great resource.

Making that attractive is a completely different skillset and one I certainly don't have. However, based on the amount of flowery yet wholly unusable crap I come across, it seems many designers don't really have a good handle on usability either. Getting someone great at both is a rare find indeed, but it's not as if there's this huge cognitive gap between the two.

[chc]

This is kind of what I'm talking about. There is some subset of usability principles that you can "learn and scientifically derive" without actually delving in and becoming a usability expert, but that just makes you the UX equivalent of a cowboy coder hired because his uncle heard he knew computer stuff — you might get stuff done, but you will not be a substitute for an expert unless you actually become one.

[nirvdrum]

Well, on the other hand, I've grown weary of "UX" experts that think that means just making things look pretty. The term HCI shouldn't be foreign to them. Usability studies shouldn't just be grabbing three colleagues and asking them what they think (few ever even get that far). There is a lot of psychology that goes into usability. I'll take someone that studies that over someone that only reads other usability blogs (i.e., an echo chamber) any day of the week.

And again, I contend there are people that do both extraordinarily well. And then there's a ton that think they can, on both sides of the fence.

[nirvdrum]

And I perhaps chose the incorrect term in saying "derive" earlier. I don't think conducting a usability study is going to magically surface a design for you. You need some sort of background to influence your hypotheses. But you can test and measure usability and you don't need to be well-versed in CSS 3 or Photoshop to do so was more my point. And you can draw upon well-established principles to get yourself started.

[danilocampos]

(Good) Design is much more about how it works than how it looks.

[Wolf_Larsen]

And if a designer had a working product after the "architect" part, you'd see a lot more designer-only apps being built.

The fact is that a coder CAN get a working product up without the design-equivalent of "coding". They can lay out a UI just as well as an average professional designer (I would know), but the execution will certainly fall short of an average professional designer (I would know).

With that said, I'd always prefer to hire an excellent designer before building a UI, but I rarely will because I like to build more than I like perfect UIs.

[chc]

If the execution falls short, I wouldn't say they did it just as well. Would you say a coder who creates a bug-ridden ball of spaghetti is just as good at programming as one who writes clean, correct, bug-free code, but just doesn't execute as well?

[blankenship]

Surely a coder can have a good idea about how to lay out a decent interface

My experience says mostly no. They're different skillsets. Occasionally they overlap in an individual.

[Wolf_Larsen]

"Occasionally they overlap in an individual" and "Surely a coder can have a good idea about how to lay out a decent interface" are basically the same sentence.

[jk8]

I assume that the author of post will switch design and work with a UX engineer when the site starts making money. When you have nothing $50.00 for a theme sounds great. Imagine, no one knows about your site so there is no point in building a site from day one which will scale to handle a million users. Launch first, iterate later.

[mootothemax]

You've got it in one. Whilst I understand that designers are, rightfully, proud of their profession, it seems odd that guys starting out like me should be expected to shell out $$$$ before even launching.