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by seekitabroad 1640 days ago
Do a short exercise about your provisional persona: needs, behaviors, goals, facts. Then ask yourself where you'd find that person and post a smoke test/fake door test landing page in those spaces (for example if your demographic is 50-somethings, women, disposable income, parents, etc. you may look at Facebook and find some groups to distribute your landing page).

Look for microtraction, and then experiment as much as possible.