[throwaway984393]

But if you treat it like a single entity, that means you also treat all the people working there like that entity. The janitor working at Microsoft doesn't deserve your ire, nor the secretaries, etc. But they work there, and carry around their logos on their backpacks and what not. Those people have feelings, and those feelings feel bad when the entity they work for is lashed out at. It does make one feel bad when one's company is raked over the coals, because it makes one feel responsible, even if one doesn't even know what's going on.

So, for the sake of the feelings of the innocent people who work there, I would ask everyone to please modulate the volume and intensity of ire that they project. Please speak truth to power, but don't be harsher than is needed to get your point across.