[broot]

There's a scene I really like in The Wire in which one of the major drug kingpins realizes that his product (heroin in this case) was inferior and expensive compared to the other stuff on the market, so he asks his community college professor what to do.

Rebrand it.

If they want to survive they need to hire a bunch of really, really great designers and consolidate their properties so that it looks nice, because their homepage looks like a screencap from 10 years ago. Allow people to assemble their home pages like iGoogle. Better integrate Delicious and Flickr into their other properties. Partner with Facebook to add a social component. Decide what they stand for it and make it contrast with Google. Maybe privacy. Then make that the drumbeat of everything they do.

[rorrr]

People google things, nobody yahoos things. Yahoo is not cool. yahoo.com is a joke, it's a page full of garbage.

Rebranding might help, but it's very very expensive, and it will only postpone the inevitable.

Yahoo needs to invent something new.