[gausswho]

'Profit-seeking companies' begs a common pejorative that actively reduces the variety in the pool of companies. It may not be descriptive of the companies for which this is not an overarching motivation. Many of them really want to make a happy customer by crafting as good a thing possible for the price they charge, and be well by their employees.

That said, I can relate the the cynicism especially for the giants. But painting them all as 'profit-seeking corporations' may deaden a satisfaction that comes from being a customer for a company you believe is good.