[stevep98]

> The underlying media pointed to by the NFT is not restricted, it's infinitely reproducible and thus valueless

It is protected by copyright or other IP law, and not valueless.

I would say that the incentive is that they can access a market of digital products without fear of being sued by the rights-owner. The value of the NFT approach is that it can all be codified and automated so that a) as a creator I can get paid for my content without having to negotiate contracts with every distribution channel b) distribution channels get access to every piece of content.

Not saying that NFT's will work in the end, but that's my understanding of it.

In simple terms, though, it's just codifying the license terms, so that at least has some value as digital media grows and content creation becomes decentralized.