[MikeTV]

I've been filling a tiny gap in Microsoft tooling with https://www.versionsql.com/

It's something that seemed small and simple to implement, but has filled a not-insignificant portion of nights and weekends for over six years now. Then covid came around and dried up most of my consulting income, so I figured why not really prioritize it and see how far it can go? Still small, but growing nicely now.

Also reluctantly abandoned the flawed "build it and they will come" mentality and started splitting time evenly between development and marketing. This has probably contributed more to the project's recent growth than several thousand hours of dev time. Take heed, o ye ambitious developer-founders! :-) Recommended resources: Product-Led Growth, Developer Marketing Does Not Exist, 80/20 Sales and Marketing, BusinessOfSoftware.org talk videos, Microconf talk videos (on YouTube).