That article has the same ad like a dozen times in a row, and also what is clearly JavaScript leaking out around them. Cool visual but what a sloppy site.
I suspect this site is taking a news feed from VK and blending it with content from other sites and rewording things to produce search engine spam. This particular article it looks like ate some JavaScript for breakfast and threw it up all over.
Interesting. I naively expected it to take the shortest/great circle route from Europe straight across northern Russia to Japan, but no, it actually loops the other way around the pole via Iceland and Canada.
Original route plan was exactly that, but there are reason why that route wasn't taken. This plan has been open for a decade aka ROTACS. But Russia started to build their own cable Polar Express - https://www.arctictoday.com/work-on-a-russian-trans-arctic-f...