[pxmpxm]

The worse part, at least to me, is that that these shallow gestures presumably work, that somehow empty posturing on progressive-cause-du-jour actually does buy them goodwill in the western world.

It's either that, or this entire thing as a corporate strategy is run by some HR echo chamber with minimal forethought, and any downside is farmed out to external PR crisis management teams.

I'm starting to think it's the latter, given the amount of backpedalling and policy changes as of late (think google employee walkouts, publishers dealing with wrongthink books, netflix employees trying to scuttle the company's IP etc)

[SpicyLemonZest]

What you're seeing is a tiny peak of issues that pop into public consciousness essentially randomly, sometimes because you did a gesture and other times because you didn't do a gesture. Shallow gestures are common because, the vast majority of the time, the only response is some people saying "oh that's nice".