[ajmurmann]

You touch on a really important point here that I feel is totally underreported: marketing. My friend group all had Saturns or wanted them. I remember it being a big topic for us how there were constantly PlayStation ads everywhere while they were pretty much absent for the Saturn, especially on TV where Saturn ads existed but were terrible and and they were almost never run (this was in Germany). Our own narrative always had been that it was lack of marketing and bad marketing that killed the Saturn.

I'd love to see some actual data on marketing spent in different regions for the consoles.

[xgkickt]

There was a rumor that in the UK SEGA pretty much spent their entire Dreamcast marketing budget on the Arsenal sponsorship. Would like to know how close to the truth that was.