[peterth3]

> people absorbing a technology as an element of personal identity

This is true for all modestly popular technologies today. It’s fueled by social media culture. We are living in a world where people get wrapped up in their individual identity because it’s the only way to get any attention. This is a simply how social capital is distributed on the internet.

If you want your programming language, new tech, new video game, or new thing to be popular, then you need to create hype with influencers that wrap their identity up in your new thing and preach it’s endless benefits with cult-like fervor.

In fact, it’s impossible for a new language to survive unless they play this game. In other words, the hype we all hate isn’t rust’s fault, it’s our fault.