[gnok]

Actually, I'd argue that they're shooting for where the puck will be two years from now (possibly less?). The article doesn't quite mention it, but it sounds like Intel is seriously concerned that future MacBook Airs aren't going to be on Intel processors. If its fair to assume that Air and Air-like notebooks account for the majority of sales in the future, then Intel is staring at a massive drop in sales, two years or so from today.

I'd venture to guess that the $300 million aren't for beating Apple, but for nurturing and mentoring the company that will replace Apple as Intel's primary/flagship notebook processors customer.