[prawn]

Have to agree - I wonder if this is trying to solve the problems faced by physical bookstores, rather than trying to solve problems faced by consumers.

Another reply to you mentions the niche-in-a-big-market thought (which is fair enough), but for me something like Book Depository solves my 'problem' perfectly - painless, cheap, etc. I will read a book in the morning, lying in some ridiculous position on the couch, in airports; no part of me at those times wishes I was reading in some public space.