[JoiDegn]

I am working on a product led alternative to Quickbooks which does the split between being more user-friendly (i.e. less confusing reconciliation, faster interface, easier to navigate, fewer options, fewer ways to shoot yourself in the foot) but also geared towards power users (keyboard shortcuts, automations, integrations with productivity tools).

It's fascination that Quickbooks is the go-to tool for almost everyone doing small business accounting when their product is mediocre in so many ways.