[accumulator]

The most shocking thing about this new preference is not the obvious fact that Verizon is blatantly trying to collect even more data about their users in creepy ways (or that it was "opt in" by default, which should probably be illegal), but rather how badly their announcement was written. Sample below from their email. The shocking part is that there is absolutely zero benefit to the user.

"Introducing Verizon Custom Experience. It’s your experience, tailored to your interests. The program uses information about websites you visit and apps you use on your mobile device to help us better understand your interests. This helps us personalize our communications with you, give you more relevant product and service recommendations, and develop plans, services and offers that are more appealing to you."