[spfzero]

> I see customers as friends and that helped me a lot. I give them way more value that what I extract to support my business, and that is the secret. People are not stupid, in the same way children "sense" who really loves them fast, customers could sense very fast the value you give them. You also develop over time a good intuition on the value you are creating...

I see it this way as well. I serve a small niche, and some specific problems therein. I really want the people with these issues to have my solution. It sounds lame but that is more of a motivation to me than the money. Broken thing turns into fixed thing that resumes generating value for the customer. That endpoint is my goal.

I won't devalue my efforts by underpricing, people should pay a fair price. But the money is not the primary driver. If either profit or passion were not there I would probably just do something else.

My equation seems to be that if I get at least a few customers, enough to cover my out-of-pocket costs, then I'll take a risk on my time getting eventually paid for.