|
|
|
|
|
by kenjackson
5398 days ago
|
|
Actually this blog post I think is a perfect example of how "designers" in the large don't get it. The ribbon was largely maligned for Office too by the web intelligencia, but as someone who spent time in the enterprise both consulting and selling apps, the ribbon is generally loved by its users. The people who hate the ribbon are the people who use OSX. Try giving Word 2003 to anyone who has spent any time with Word 2010 and you'll be seriously reprimanded. For example, Had they performed a deeper analysis of the motivations and needs of the users, they would most probably have ended up with a completely different solution. They might have had a solution that wouldn’t be held back by assumptions and limitations made in earlier versions of the application. This article assumes that this is the second version of Windows ever shipped. They assume that this research hasn't taken place at all in the past. That the existing set of functionality hasn't evolved over time. For example the Win7 task bar is the result of this evolution. File managers are a very specific beast though. I get the feeling the author of the blog post doesn't know them very well. And the author concludes comparing Finder to Explorer. I don't think I'm alone in finding Finder an inferior user experience. And frankly, I think that most users will find the ribbon to be a vast improvement. The mere addition of a more obvious "Open With" button will save me on support calls. |
|
Coke's iconic bottle is not about affordance (though it does have good affordances) it is about signally fun, enjoyment, summer, etc. Coke has literally spent billions over decades to embed that emotional reaction in the American public.
http://www.hnl.bcm.tmc.edu/cache/The%20Pepsi-Coke%20challeng...
http://www.businessweek.com/magazine/content/08_45/b41070892...
Pour pepsi in a coke bottle and it 'tastes' better ...literally your brain reacts differently when examined with an MRI when you know you are drinking Coke.
Apple's goal is to provoke the same emotional reaction with respect to their design language, and has also spent (billions?) doing so in commercials, actions and design choices over the last decade plus.
No one is immune to this. I have a Mini Cooper. I love it. But it is a direct example of favoring emotion over affordance. As a specific example: There is a bank of identical dip switches just below the radio. They look cool, and fit with Mini's design language. They however have Negative affordance. The switches all feel the same ... "Am I opening a lock? Rolling down a window? Or turning on/off Dynamic Stability Control?" I don't know ... hopefully it isn't they dynamic stability control.
And everything effects emotional connection. Mini's introduction of an SUV!?! My emotional connection to my own Mini is watered down by the company attempting to expand beyond the core idea providing that emotional connection. Is that rational? ... no. But it is real. My Mini still drives like a go kart, I haven't fallen out of love with it, but the existence of a Mini SUV does make me less likely to make excuses for its real failings.
Favoring design language over affordance is the reason for the gut reaction people have when they complain that this has poor design. It is based on an emotional reaction, not on whether it works. Whether it works is entirely besides the point.
If you design for emotional connection people look past actual usability problems. They may even make up fanciful explanations of why it is better (in the face of evidence) because they like it and want it to be better anyway. When you buy something to signal something about yourself there is an emotional need to defend it.
Obviously affordance vs design is not entirely an either or proposition. It is best to have both. Sadly emotional reactions are influenced by extremes. Sacrificing usability to provide the signal of usability can be a successful strategy. Sacrificing the signal of usability to provide usability is a much more difficult proposition.