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by gnicholas
1643 days ago
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It can never give you more than it cost — the redemption value gets added to the cost of the beverage. So a $1 bottle of Coke would cost $1.05 if the redemption value were 5¢ And it would cost $1.50 if the redemption value were 50¢. The reason the redemption value has not gone up much is that people would balk at paying so much for the goods upfront, IMO. Adding 20¢ per can would add nearly $5 to the cost of a 24-pack or soda. The cost per ounce of soda drops dramatically when you buy in volume, so the redemption value would grow to be a substantial portion of the total cost for larger purchases. |
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They might be reluctant but if there is no other way to get that sugary hit they will do it and eventually it will be just how things are done.