[stocktech]

I did self organizing teams at a startup where Engineering grew from 20 to 100. It sounds like the article had the same philosophy, but implemented it differently. We didn't eliminate roles, but the roles became more fluid along with the person that was performing them.

Before, one person would receive and coordinate work among the team - the tech lead. After, we had a rotating roster of people who were interested in solving problems that would act as a tech lead. This was in coordination with our Product org.