[_fat_santa]

I attack if from a different direction. All these companies want to fingerprint your device and track you for really one reason at the very end: showing you a targeted ad. Now what happens if they can't deliver that ad (because you have an adblocker installed), well all that tracking and fingerprinting they just did is moot, because there's nothing actionable they can do with it.

That's my rather naive opinion, idk am I just being naive?

[caymanjim]

I care a lot less about whether or not I see an ad than I do about the shadow dossier being compiled about me based on my browsing habits. So no, I don't think all the fingerprinting is moot. I'd rather see untargeted advertising than have my personal profile bought and sold.

[judge2020]

Do you have ads blocked on google.com then? Because all ads there are contextual, not personalized.

[AJ007]

That is wrong. Not sure where you got that idea from.

[judge2020]

Search 'hr platform' and you only get ads for HR platforms. At no point will you see totally unrelated ads for stuff you didn't search for, since those will do much worse than contextual ones in the search context.

[shukantpal]

Yeah but if you search for something generic, Google will infer what you are searching for based on your profile.

[ghusbands]

But the context/question is whether or not the adverts are different, not whether the search results are different.

[kevin_thibedeau]

The problem is all activity gets sold to data brokers who build up a profile on you for future targeting.