[mung]

Some how I just can't imagine that a meeting took place "now, how can we capitalise on this"...

[becomevocal]

They at least had a "how will the Google logo fit in" moment.

I do wonder how far ahead they plan these and what the process looks like.

[shabble]

Not hugely informative, but has a bit of a description: http://www.google.com/doodle4google/history.html