[ghaff]

What crippled newspapers as a whole was essentially unbundling. The local car dealerships didn't actually want to pay for foreign news bureaus in Baghdad but if they wanted to run an ad that local people saw on Sunday, that's what they had to do. The crippling of the classified ad market by Craigslist was probably an even bigger blow.

Now, it's hard to argue that people shouldn't be able to pay for just what they want. But now you're effectively arguing for relatively expensive a la carte rentals/purchases which I'm guessing people wouldn't want either if you want to keep revenues neutral. People may want to pay only for the media they watch. But they may not want to pay $5 for a TV show even though I was probably paying way more than that per show when I had cable TV.