[Guillaumedm]

Following you 100% on this vision.

There's been a lot of hype around social recommendation lately; it was fresh and new because only [somewhat] lately has 'Social' itself been made possible through Facebook.

But as I see things, we don't make friends because they have our tastes or because they can correctly recommend us stuff we'd like; we simply feel really good with friends, no matter what they like. Only the people who have our tastes can help us finding what we should like, or at least be able to do it better than most of our friends.

Basing recommendation solely on our social circle's tastes is like thinking our friends are the ones with the closest tastes to ours. And I think that's wrong.

Unless I got it wrong, Rex.ly for example, is taking a much better approach by letting you select specific friends to influence your recommendations.