| You don't seem to understand memes. It's not about the etymology or the repeatition and spread. That's just where the name comes from. But once memes got into an established culture of its own, with specific norms, practices, designs, and so on, you can make a meme even if it gets no views and is not shared with nobody ever. If it catches on it's a viral meme. But even if it doesn't catch on (or even if it stays on the creators hard drive forever), such a creation can fully have a meme format, form, and content and thus be a meme in that (duck-typing) sense. Don't get too caught on the initial Dawkins-derived descriptions of memes by the popular press, that focused on the viral aspect. That was important to make memes a cultural force, and to contribute to aspects of it (self-reference, folk re-workings, and so on). But virality is not the be-all end-all ever since there's a huge established meme legacy and practice. Same how you can make "pop music" (music that follows the form, production, values etc of pop song) even if it's not popular, and never breaks into the top-200, or even if nobody ever hears it except you and your DAW. |
If you forget about the "words for thinking" aspect, then you are doomed to keep getting stuck in pointless discussions that get nowhere about, for instance, "socialism".
(And the "words for communication" aspects is obviously important for quick communication.)