[vena]

i don't really see the point. i can't imagine the transfer protocol matters. otherwise, putting ads that have less capability than web streams (because they're contained in a local file) seems like a red herring. content companies have tried streaming and they've simply decided they don't like the internet.

it seems to me that content available online experiences immediate devaluation. why am i going to pay more to place an ad during your content when i can target the same audience for pennies elsewhere online? why am i going to pay the same for syndication or for physical media?

streaming license costs will continue to rise until they reach equilibrium with existing revenue streams with the corresponding rise in access costs, or decent quality streaming will cease to exist (legally). likely the latter will happen simply as a result of the former.