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by renzo88
1650 days ago
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I understand that tesla is trendy, and open about "not having everything figured out", but I get the impression that this is a lot of tesla drivers' first luxury car. If BMW or Mercedes pulled the things Tesla does at the same cadence, their community would riot. |
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Also, BMW is quite openly mocking Tesla's build quality by now, which in my impression worked well for their marketing in the EU.
Oliver Zipse, BMW: "Tesla isn’t quite part of the premium segment. They are growing very strongly via price reductions. We would not do that since you have got to last the distance. Where we differ is our standard on quality and reliability. We have different aspirations on customer satisfaction."
https://insideevs.com/news/547029/bmw-ceo-tesla-not-premium/