[palves]

Although not mentioned in the article, I wonder what will be the role of companies in this freelance world...

If companies are only ever changing groups of freelancers properly gathered to accomplished certain tasks, what will differentiate them? The ability to recruit and pay the most talented freelancers? I'm not sure that will work out on the long run.

As someone already mentioned, many companies are already facing erosion of employee loyalty but not the most successful ones. I 'd argue that those companies that are market leaders don't suffer so much from that problem (mostly) because they are able to instill a set of values and principles across their workforce and this is very hard (maybe impossible) to achieve with freelancers, who easily come and go and are probably much more emotionally detached from their current employer.

I actually believe in this freelancer world, but I also believe there has to be a reinvention of the way companies work in which setting the right balance between culture/brand identity and decentralization/individualism will be critical.