[Mezzie]

I remember. They were the earliest ones acting like that, but now everybody is. The right wing talking heads used to be a novelty; even when people listened to them like my dad + other conservative relatives, there wasn't a media ECOSYSTEM built around filter bubbling those opinions. The idea of somebody being informed with only what they knew from Limbaugh would have been absurd.

You're right that it's been building for a long time; in hindsight we can identify key points (like the development of AM talk radio, the repeal of the Fairness Doctrine, the introduction of CNN/the 24 hour news cycle, digital media's embrace of the advertising funding model), but it's a trend.

Both sides are doing it now because it pays.