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by rjbwork 1644 days ago
A fairly good point. Modern adtech is kind of the induced demand of internet bandwidth - that is, when new bandwidth is available, adtech will grow to fill that bandwidth. I guess this is also analogous to the fact that our computers are WAYYY faster now than 20 years ago, but user experience of application performance is roughly similar due to the tools used to build applications eating up a lot of that performance to make it easy to build them (electron, WPF, QT, browsers, etc).