Drivers, customizations on top of Gnome (if you prefer them), App Store, flatpak instead of snap. Plus made by an indie company rather than some massive corp if you're into that sort of thing.
Hmm, Canonical is not what I call 'massive' at ~600 employees[1]. Looks like Red Hat is almost twice that big[2], which still strikes me as pretty small?
I think you misread the page, as it says that Red Hat has 13,400 employees, which is 22x more than 600, not "almost twice" :)
But also, both numbers are also outdated. The Canonical employee count is apparently around 500 in 2020 [0] and the Red Hat employee count is no longer public post-acquisition, but it's higher than it was in 2019.
True, I was being a bit hyperbolic with "massive corp" :). Employee size isn't everything in determining how "big" an organization is, though. I really just meant that it, personally, makes me feel better to use something created by a small, scrappy team than something maintained by a multinational enterprise.
1: https://en.wikipedia.org/wiki/Canonical_(company)#Employees
2: https://en.wikipedia.org/wiki/Red_Hat