[pdonis]

The short answer is, you can't. But you might be misinterpreting what Hayek is referring to by "the anonymous and seemingly irrational forces of society". Here is what he says a little later on, when he is comparing the individualist approach he advocates with the alternative:

"So long as he knows only the hard discipline of the market, he may well think the direction by some other intelligent human brain preferable; but, when he tries it, he soon discovers that the former still leaves him at least some choice, while the latter leaves him none, and that it is better to have a choice between several unpleasant alternatives than being coerced into one."