[dayvid]

This is about business and not me or them. All that matters is that you're getting what you want out of a business relationship with someone else. In my brief experience as a dev consultant/independent business owner:

1. You should get the scope of work from a client before they throw a number at you. 2. You should then turn them back a proposal with an amount (based on some estimate of hours, or whichever way you prefer to bill people (daily, retainer, hourly, whatever)

In this scenario, they threw out a number and it set a bad expectation on the dev. I don't blame the author. This is 300-400 hours of your life you will not get back and it sounds like it's not competitive to them based on their situation. The business will have to try someone else or change up their approach.