[didip]

When Pg told people to build a business that doesn’t scale, he meant this.

[rkangel]

PG did NOT tell people to build businesses that don't scale. He told people to OPERATE businesses in ways that don't scale. That is of course true for this business - the overall model scales extremely well, but obviously what they're doing at the moment isn't scaleable. It is however an excellent proof of concept of the business model.

[chinathrow]

Well, this business scales easily, what am I missing?

[thepete2]

I think the point is that him sending out notebooks (he only has 100 of) doesn't scale.

[jethro_tell]

I . . . Bet he could buy more . . .

[chinathrow]

Ordering from an established supplier connection (in China) scales.

[tester756]

just wait 2 decades and maybe he'll be top1 online shop