[delgaudm]

I didn't see anything that said that the author had to play the game. You're certainly free to post stuff to the web without SEO optimizations and Social Media headers.

It might not get the amplification that they author expected. But that would be pretty in keeping with the Web 1.0 ideals being extolled, right?

[kevq]

Erm, kinda. The site does talk about POSSE (Post Once to your Site, Syndicate Everywhere), as well as using web 2.0 to your advantage. So I don't think it's hypocritical for the site to be SEO or social optimised.