[derekpankaew]

I hope the "trend" of researchers writing for the public, via books & blog posts, can contribute some incentive towards being clear and intuitive.

I'm thinking about the success of Freakonomics, Thinking Fast and Slow, The Elegant Universe, etc. These are all academics, who've "translated" their research for the masses. That translation ended up being much more impactful - and prestigious - than an intimidating paper.

I hope this becomes more of a trend, and an incentive structure, in the future.