> conversions that google didn't see due to ad blockers.
This is funny. It seems that having an ad blocker is a strong indicator for people that are very interested in technical stuff (and are at least technically literate enough to install it). This sounds like a prime spot for placing certain ads. Since ad-blocking is detectable, we coders are actually opting-in to this kind of labeling. I don't know what to make of that.
The thing with google ads is that I can target very high-intent queries. if somebody enters "e-paper wall calendar", I can show them my ad and have very good conversion rates.
This isn't really possible on any other platforms, since nobody goes to twitter with the "I want to buy an e-paper calendar" intent.
And yes, I tuned my ads heavily to these search queries, but in the end the automated google shopping campaign worked better.
But yes. It was great. I felt like I had a dial that I could turn up and down to make my business go.
Then, bam, second suspension.
"Misleading ads".
I have no intention to mislead anyone.
Makes me feel very helpless.